



## Forget Features, Focus on Emotions: The Power of P.E.N.s in Sales Sales success hinges on understanding **why** people buy. It's not features, it's **emotions**. People are driven by Personal Emo... ...more
Training Topic ,BoldOS-Sales
January 02, 2026•2 min read

Mutually Agreed Agendas and Outcomes or MAAOs are wildly powerful communication, sales, and leadership tools. When not used, we waste time, energy, and effort speaking with the wrong people about the... ...more
Training Topic ,BoldOS-Sales
December 26, 2025•2 min read

One of the critical factors in making sales AND getting referrals is to keep prospects feeling safe. In this, training topic you'll find some key ideas and research about the nurturing parent ego sta... ...more
Training Topic ,BoldOS-Sales
December 19, 2025•2 min read

The Law of Receptivity – The key to effective giving is to stay open to receiving. ...more
Training Topic ,Network Value Add
December 12, 2025•2 min read

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