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Litte Ears Big Mouth - Old School Sales People

Questions are the Answer!

July 06, 20241 min read

Ditch the Pitch, Ask More: The New Way to Sell

People HATE being SOLD, and LOVE to BUY. Isn't it time your sales strategy reflected that?

We've all seen the stereotype: the fast-talking, feature-spewing salesperson who only cares about closing the deal. But Stephen Covey's 5th Habit teaches us: Seek First to Understand, Then to Be Understood. The Go-Giver by Bob Burg and John David Mann reinforces this with the Law of Influence: Your influence is determined by how abundantly you place other people's interests first.

So why are "Old School" salespeople still pushing features and benefits nobody cares about? They interrupt, dominate conversations, and wield a million "closing techniques" like weapons. At Bold Networking, we teach Never Be Closing (NBC). Influence comes from understanding and empathy, built through asking effective questions.

Test Your Sales IQ!

  1. True or False: People respond better to a salesperson who listens 80% of the time and talks 20% of the time.

  2. Which of the following is NOT a benefit of asking questions in sales? a. Builds rapport
    b. Saves time
    c. Makes you seem pushy d. Increases credibility

  3. Name one of the key mindsets for effective questioning.

Ready to ditch the old-school tactics and become a sales pro? Focus on asking questions and building trust, and watch your sales soar!


6 Benefits of Asking Questions

  • Creates Rapport & Credibility

  • Lowers Resistance (Improves Know, Like, Trust, and Value)

  • Open and honest Discovery – You get the truth vs. misinformation

  • Saves time and money by properly diagnosing OR disqualifying early

  • Keeps prospects interested and emotionally involved – people generally stay awake when answering questions and don't doze off or get bored while sales people are rambling

  • Control – Whoever asks questions is in control

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Robert Johnson

Founder of Bold Networking, BoldOS Sales Training, and Top Producer Intensive

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